Browse Is The New Black

“Search, search, search. Everyone is talking about search these days. Bing, semantic search, site search. That’s all you hear. Don’t get me wrong: search is wildly important to our daily experiences on the web. I’ve written a bit on search on this blog. (…) But at the same time were seeing a lot of new products and interfaces that offer enhanced online browsing experiences. Browsing it totally underrated, I believe. What’s more, looking broadly across human information behavior, we see that browsing is more than an accident, impulsive activity–it’s not just aimless surfing.” (James KalbachExperiencing Information)

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