“When I started working for the company in December 2002, the user interface department was growing fast. Instead of a small number of generalist Web designers, it was becoming a large collection of specialists, with titles such as information architect, visual designer, art director and producer. These new employees, each with their own specific backgrounds, brought with them a surprisingly wide array of new words for what they did, their own jargon. The department’s manager realized something had to be done before his team turned into a new Tower of Babel.” (Peter Boersma – ASIS&T Bulletin Feb/Mar 2005)