“Information Architecture has arisen as a field related to interaction design. It is commonly found embedded within the profession of computer science, and is associated with the creation of complicated software. This relatively new field exists to make meaning out of data, and can be applied to disciplines that have little to do with computing or even technology. This paper provides an overview of established Information Architecture modeling techniques, and discusses how they can be applied to the industrial design process during the synthesis phase of design. The text reflects on the nature of this messy and critical period in the design process, and offers methods of quickly making information and even knowledge out of data. Finally, the text briefly describes the changing nature of professional demands on students entering industry, indicating that Information Architect may be a lucrative alternative job title for students graduating from Industrial Design programs.” – (Jon Kolko)