“During the process of design, Designers attempt to draw connections between seemingly disparate ideas; they examine quantitative data provided from marketing and qualitative data gathered from end users, and before they can begin designing, they must make order out of the chaotic mess of research. The connections that can be formed during this synthesis phase frequently hold the keys to ‘innovation’. Designers visually explore large quantities of data in an effort to find and understand hidden relationships. These visualizations can then be used to communicate to other members of a design team, or can be used as platforms for the creation of generative sketching or model making. Frequently, the action of diagramming is a form of synthesis, and is a way to actively produce knowledge and meaning. (…) This paper investigates the elements of Design Synthesis that are common to both Information Architecture and Design Strategy.” – (Jon Kolko)