Every practice is made by people, not organizations. Focus on people, not brands.
“In this article, we give you some personal perspective on the changing role of human-computer interaction (HCI) researchers practicing in industry over the last 25 years and look to the future. We identify long-lasting themes and emerging trends and add some insight from our experiences working in IT research and development. These experiences include collaborating as team members on a series of HCI research projects during 15 of over 20 years at IBM Research. We also describe what it has been like having a two-person HCI household over the years.”