IBM living design language: A shared vocabulary for design

Major tech player enters the world of digital design for the enterprise. Oh wow!

“Whether we design for them or not, our products and services are framed by six universal experiences. Each experience offers opportunities to solve unmet needs and emotionally bond users to products. These are not product states, they are user experiences. When someone is “trying” your product or service, they should be doing the same thing as “using” it. From the technology perspective, there is no difference. But the context – and therefore the connection with the user – is very different.”

(IBM Design)

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