IA Summit 10: Whitney Hess Keynote

“In her keynote closing the 2010 IA Summit, Whitney asks if our work is just our job or our passion. To really make the difference we seek, our practice needs to be our calling. The UX community is united because of a common mission: We empower people to become self-reliant and more resourceful, organized, social, and relaxed. We don’t do it for them, they do it for themselves.” (Jeff ParksBoxes and Arrows)

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