“We all like being seduced. Interaction on the web can take advantage of this idea. There is a notion of “seductive interfaces”. It’s about surprise and delight. We are all seducers. We are doing it out of instinct. This doesn’t have to do with deviation, mind control, and trickery. It’s not about the one-night stand; it’s about forming a long-term relationship with the user.” (ZDNet) – courtesy of usabilitynews