Style is no easy concept.
“Many people confuse style with fashion, with the surface features of an object. No, good style runs deep. I work in interaction and product design, and the designers I work with think hard about what lies beneath the skin; about the way a product or service interacts with those who engage it; about the value, functions and utility of the design. We go deeply into the essence of the product. This sense of style is one of the fundamentals of great design.”