“There are a lot of theories about what drives people and how they move through life. It’s my belief that on a subconscious level we are goal driven creatures. There is nothing people do that can not be defined as a goal. From this starting point I designed a simple model that can help us as designers make the decisions where to focus on in the design process.”
Goals are achieved when certain events occur. But what are the events? In all other cases, it’s not a goal but an intention, motivation or just a task.