“Kim Goodwin spoke about a subject that is of great importance to all digital product designers—getting buy-in for our designs and ensuring that they get built. First, she enumerated various reasons why a product might not get built as designed or even get built at all—some of which are beyond our control—like shifting corporate priorities. However, the substance of her talk was about the many things that we can do to help set the proper scope for our projects and get buy-in for our designs.” (Pabini Gabriel-Petit – BayDUX)