From empathy to advocacy

Changing perspectives can become lost in translation. It’s a competence, not an activity.

“The UX industry devotes considerable attention to the concept of empathy, and rightly so, as understanding our users and their needs is foundational to delivering quality experiences. Still, empathy and insights alone do not automatically create those experiences. What matters is how cultivating empathy alters our decisions and behaviors.”

(Lyle Mullican a.k.a. @mullican ~ A List Apart)

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