Five UX Research Pitfalls

Be careful not to fall in any of them. Other mistakes still ahead.

“More and more organizations view UX as a key contributor to successful products, connecting teams with end-users and guiding product innovation within the organization. Though it’s fantastic to see this transition happen, there are growing pains associated with becoming a user-driven organization. These are the pitfalls that I see organizations grappling with most often.”

(Elaine Wherry a.k.a. @elainewherry)

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