“Findability is a constant theme in content strategy and technical communications, yet it seems to me that people often treat findability as a problem existing outside the content. Findability is addressed using SEO tactics and by devising sophisticated top-down navigational aids, such as taxonomies and faceted navigation, but it is seldom seen as issue to be addressed in the content itself. I believe this focus on top-down findability is wrong. Top-down finding aids have their place, but the majority of the focus should be bottom up, and it should start with the content itself.”
Search, find, and use. But then the fun part starts: the information experience.