Search, find, and use. But then the fun part starts: the information experience.
“Findability is a constant theme in content strategy and technical communications, yet it seems to me that people often treat findability as a problem existing outside the content. Findability is addressed using SEO tactics and by devising sophisticated top-down navigational aids, such as taxonomies and faceted navigation, but it is seldom seen as issue to be addressed in the content itself. I believe this focus on top-down findability is wrong. Top-down finding aids have their place, but the majority of the focus should be bottom up, and it should start with the content itself.”