Better this realization now than never.
“The biggest change in my understanding of design after joining Capital One, by far, is how I understand the importance and nature of content strategy in my design work. It just makes logical sense that when someone interacts with something you’ve designed, a lot of what they see and what colors their understanding of the experience as a whole is word-based! I honestly can’t understand how I’ve gone as long as I have without really digging into content strategy; it just seems so obvious now. This realization was made a lot easier through the similarities between how Adaptive Path thinks about design and how our director of content strategy, Steph Hay and her team think about content. They aren’t lone poets just winging it; it’s actually a very rigorous process around understanding the purpose and context of the product, and using natural language. Because of these similarities, our methodologies around generative research and non-arbitrary design decisions work together seamlessly.”