“A holistic experience is key to the future of mobile payment services. No one player currently owns the mobile payment eco-system but those who emerge as the preeminent players will be the ones that embrace seamless integration of partnerships, interoperability, product, services, and user experience. There’s an opportunity for the major/minor players of mobile payment services to create a differentiated, distinguishable, and ownable service experience (…). Lastly, those who pay attention to and design for local market needs and use cases, will dramatically increase mobile payment’s chances for widespread adoption and success.”
Is XD now becoming the next silver bullet?