Tech pub company sees the design light.
“Design aligns humans and technology, it aligns business and engineering, it aligns digital and physical, and it aligns business needs and user needs. (…) Design is both the disruptor and being disrupted. It’s disrupting markets, organizations, and relationships, and forcing us to rethink how we live. The discipline of design is also experiencing tremendous growth and change, largely influenced by economic and technology factors. No longer an afterthought, design is now an essential part of a product, and it may even be the most important part of a product’s value.”