ML eats XD for breakfast, lunch, and diner.
“Traditionally the experience of a digital service follows pre-defined user journeys with clear states and actions. Until recently, it has been the designer’s job to create these linear workflows and transform them into understandable and unobtrusive experiences. This is the story of how that practice is about to change. Over the last 6 months, I have been working in a rather unique position at BBVA Data and Analytics, a center of excellence in financial data analysis. My job is to make the design of user experiences reach a new frontier with the emergence of machine learning techniques. My responsibility — among other things — is to bring a holistic experience design to teams of data scientists and make it an essential part of the lifecycle of algorithmic solutions (e.g. predictive models, recommender systems). In parallel, I perform creative and strategic reviews of experiences that design teams produce (e.g. online banking, online shopping, smart decision making) to steer their evolution into a future of ‘artificial intelligence’. Practically, I boost the partnerships between teams of designers and data scientists to envision desirable and feasible experiences powered by data and algorithms.”