Embedding product design in a large Agile organization

Fitting a square into a circle can be a real challenge.

“The Agile approach can be tough for designers — if misinterpreted it creates the expectation that a solo designer assigned to a scrum team will constantly and magically generate just-in-time designs. That a great cohesive overall product experience will be envisioned and unfolded piece by tiny piece across multiple scrum teams. On the other hand, if strategically focused on both discovery and delivery, Agile represents a great opportunity to center product development around frequent user feedback, and to constantly iterate by treating every release as a prototype that demands learning and improvement.”

Scott Mackie a.k.a. /srmackie ~ Medium

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