Adding XD to the X-soup.
“Luckily, the healthcare industry has figured out more effective approaches to treating patients and achieving better outcomes. Unfortunately, those of us in experience design (XD) consulting have not. In this column, I’ll first explore why the typical XD consulting approach is not healthy for our client organizations. Then I’ll look at what I think should be the ultimate goal of an XD engagement: educating our clients and being transparent about our XD methods and approaches.”