Design from within the organization.
“Let’s face it: As designers, we have a reputation for being a little, well… fussy about the work we do. We’re known for seeking novelty, form over function, and creative boundary-pushing. So it’s not surprising that banking isn’t the first area to spring to mind when designers think of creative work. You know the stereotype most designers have in their heads: Suits and ties. Dry, serious and stuffy. Looking at everything strictly by the numbers — including the customers. It sounds drab and unsexy.”