Designing effective experiences for financial services

Financial management for people is a great UX design challenge.

“In this article I want to focus on what we can consider from a UX design perspective to address these challenges. I’ll draw from a set of powerful truths about how people evaluate options and make decisions. These have been gleaned from robust research findings within the fields of behavioral decision theory and cognitive psychology.”

(Colleen Roller a.k.a. @DecisionUX ~ UX magazine)

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