“From the users’ perspective, their experience is continuous. Your website, their browser, their computer, their immediate environment, and their life all interact and feed back on one another. What they understand affects not just what they can accomplish, but what attracts them to the product, and what attracts them to a product affects how willing they are to understand it. If a site is visually attractive, they may be more motivated to expend extra effort to understand and use it. If they feel it’s easy to use, maybe they’ll be motivated to use it more often.” – (Ann Light – Usability News)