And if the enterprise had a baby with the economy, they would call it the customer a.k.a. the human being.
“If IBM and Apple had a baby today, it would be called UX. Not very likely, perhaps, but you see the point: UX has a mixed heritage, drawing from engineering traditions as well as big-D design traditions. I would like to characterize briefly what I have come across as typical values in professional UX practices. Then talk about what I see as ‘designerly’ ways of working within interaction design. And then finally put the two together in order to highlight some opportunities for designerly ways of working in UX.”