“If IBM and Apple had a baby today, it would be called UX. Not very likely, perhaps, but you see the point: UX has a mixed heritage, drawing from engineering traditions as well as big-D design traditions. I would like to characterize briefly what I have come across as typical values in professional UX practices. Then talk about what I see as ‘designerly’ ways of working within interaction design. And then finally put the two together in order to highlight some opportunities for designerly ways of working in UX.”
And if the enterprise had a baby with the economy, they would call it the customer a.k.a. the human being.