Design is How It Works

Where did I read that definition of Design before?

“Jay zeroes in on the design process at companies that do design well. The companies come in different shapes and sizes. The point is that design is something at which any company can succeed. Jay will talk about how companies that embrace the idea that design is about creating a great experience are the ones that will flourish in the 21st Century.”

(Jay Greene ~ HIVE 2011)

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