Design thinking isn’t user experience

Bounderies of labels can be fuzzy if you don’t know what you’re talking about.

“​Design thinking is everywhere, but definitions and interpretations vary. Is it a paradigm allowing you to “think like a designer?” A platform for creating innovation? A mindset you must shift into to design products? A process focused on bringing sketched ideas to life? Many believe it is the process that customer experience (CX) and user experience (UX) practitioners use to do their work, and by harnessing their approach, anybody can do CX or UX work. If nothing else, it’s a cottage industry offering endless training, workshops and certifications.”

Debbie Levitt a.k.a. /debbielevitt | @PtypeUX

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