Intelligent content or smart content?
“Content that is both digital and data-driven is poised then to be highly dynamic. This means that the content can be adapted quickly and efficiently to exactly suit the needs of different users. It is fundamentally responsive, which is much more than simply adapting to different viewing dimensions. Intelligent content that is genuinely dynamic can be programmatically adapted to reflect specific product versions, to incorporate customer-specific details, and to take into account a user’s location and even background. It can be adapted to work optimally in different formats, themselves produced automatically.”
