“We were disappointed that this Communication Benchmarks study found such uniformly poor designs, and we want to encourage industry to do better in the future. However, we would not recommend any of the opportunistic suggestions by graphic designers. These are highly speculative sketches not based on any benchmarking data, nor have they been tested. As the evidence from many previous studies suggests, such speculation is rarely an acceptable solution, and may not even be a good starting point.” (David Sless and Alex Tyers – CRI)