Crafting UX: Designing the user experience beyond the interface

Is ‘mobile’ losing its meaning?

“In large technologically-driven organizations with a broad and complex product range, establishing a user-centric approach to product design can be very challenging. The shift towards designing products and services for compelling experiences for users requires (among other things) changes in planning, resources and processes.”

(Marcus Nyberg ~ Ericsson UX Lab blog)

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