Content Strategy Is A Process Not A Deliverable

Or to put it differently, it’s a verb, not a noun.

“Strategies involve objectives. They have to. Either a strategy supports the attainment of the objective or the longer term impact to outcomes after the objective has been reached. Either way, a strategy is something that uses tactics but is not exclusively about them. Strategies also have to support measurable objectives. That is, a strategy’s success can only be realized once an objective has been met and that objective has a set of metrics against which it is measured.”

(Kris Mausser a.k.a. @krismausser ~ The Discontented Company)

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