“The idea of looking at trends in our profession speak directly to the idea of content strategy. It’s a ‘beyond the document’ look at how we create and deliver content to various audiences. It’s about content re-use and single-sourcing, about content management, about filtering content, about creating better ways to serve content consumers. It’s also about how social media has raised the bar, and how consumers will take matters into their own hands if we don’t step up to the plate.” – (Rahel Anne Bailie – Intentional Design Inc.)