Couldn’t have said it better. Although,I wouldn’t label people as content consumers.
“The focus and widespread knowledge towards the importance of web design, web development, usability, and user experience is definitely positive, considering that only a few years ago most of the meetings I have had with clients had to start with an explanation of what the term usability meant. However, what is missing in these discussions – what is in desperate need of attention – is web content and the creation of a comprehensive and unified strategy for it.”
(Wojciech Chojnacki ~ Six Revisions)