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Instructional design

Why investment in Design is the only way to ‘Win’ in education

It used to be called educational technology or instructional design, but design for learning experiences might now be a better label.

“Design describes the quality of an experience as it relates to aesthetics, emotions, pleasure, usability, and cognition. We typically think of design as a forgivable attribute, and we overlook products or services that are hard to use, confusing, demanding, degrading, and downright ugly as long as that payoff is still delivered. The payoff of rapid air travel is so great that we’ll forgive uncomfortable (and potentially physically dangerous) seats, loud noise, an unpredictable cabin climate, long lines, poor service, and so-on. These are design attributes. We can design better experiential qualities for air travel, fixing the seats, the line, and the service, but why would a company bother with the expense if consumers are singly motivated by the payoff?”

(Jon Kolko a.k.a. @jkolko ~ UX Magazine)

State of Design: How design education must change

Schooling versus learning. Formal education of a field becomes significant if the demand for a profession exceeds the supply. But how to find the proper pedagogy, didactics and curriculum? Instructional design revisited.

“Design is the practice of intentional creation to enhance the world. It is a field of doing and making, creating great products and services that fit human needs, that delight and inform. Design is exciting because it calls upon the arts and humanities, the social, physical, and biological sciences, engineering and business.”

(Donald A. Norman)

UX for Learning: Design Guidelines for the Learner Experience

Still convinced we can learn so much from the discipline of Instructional Design.

“With educational applications for kids, corporate eLearning, and online degree programs, more and more UX designers face design briefs for creating digital experiences with an educational purpose. Other applications, whether they’re new or launching new features, often present micro-learning experiences that gently teach users how to use the software.”

(Dorian Peters a.k.a. @dorian_peters ~ UXmatters)

The problems with training (and what to do about it)

“Many famous people became famous for things other than their public speaking ability. Despite this, many famous people are asked to speak at events, and they suck. In the case of most conferences, it’s not famous people, but its experts in some field or domain who do most of the speaking. It follows that many of them, when public speaking is concerned, might also suck.” (Scott Berkun – uiweb) – courtesy of lawrence lee