Keep remembering, the map is not the territory.
“An experience map is a large visual of the path a consumer takes — from beginning to end — with your product. The goal of this map is to get everyone on your team on the same page about the customer journey — so it is to be shared. In addition, the map must be an easy-to-understand, self-contained unit.”
(Demian Farnworth a.k.a. @demianfarnworth ~ copyblogger) ~ courtesy of @thomasmarzano
The experience movement is moving on. In all countries, industries and institutions.
“For years, the patient experience movement has continued to gain momentum. From a novel concept, there is an emerging consensus that the patient experience is a fundamental aspect of provider quality; one that complements established clinical process and outcome measures but is neither subsumed nor secondary to them. An increasing volume of research as encouraged by publications such as Patient Experience Journal show this to be true. As the expectation of a high-quality patient experience becomes the norm, these developments have brought us to what we call the patient experience movement moment and there is little doubt that the patient experience has become, and is poised to remain, a central concern in healthcare for many years to come.”
(William Lehrman PhD, Geoffrey Silvera MHA, and Jason A. Wolf PhD ~ Patient Experience Journal 1.2)
Data can provide evidence for design decisions.
“Today, the agenda of business is being defined by these two forces: massively available information and new models of individual engagement. In fact, experience design is rapidly becoming a de facto element in contemporary business strategy.”
(Paul Papas a.k.a. @papasgbs ~ Wired)
Let’s call it ‘inter- and intra-touchpoint experience design’ (i2TED).
“Design has become incredibly multifaceted in recent years, encompassing subfields such as interaction design, user experience design, customer experience design and service design, to name just a few. We discuss the skills gap that exists today, and open a conversation on how you could begin your career in this industry.”
Great to see Dirk taking on a very wicked problem.
“Why are you in UX? It probably isn’t to get rich. Yes, there is plenty of money in being a UX professional today. If you’re competent, you should be enjoying a very nice lifestyle. But we do this not for money–being on the business side would be far better at achieving that goal. We do it for creative reasons, expressive reasons, quality of life reasons, perhaps even altruistic reasons.”
(Dirk Knemeyer a.k.a. @dknemeyer ~ Boxes and Arrows)
Digital and physical encounters, the ingredients of compelling human experiences.
“UX professionals are accustomed to thinking about how people interact with digital user interfaces. Whether we’re designing a mobile application or a marketing Web site, it’s in our DNA to consider what would be the optimal experience for people. But digital user interfaces are not the only elements of an experience with which people interact. In services, people may also interact with each other, with processes, with communications, and with physical spaces, and it’s the responsibility of the service designer to understand their needs and create an optimal experience that considers all of these diverse elements. Plus, while the goal of a service designer is to think holistically about how these elements work together in a service experience, each element has its own discreet set of design considerations.”
(Laura Keller ~ UXmatters)
Not many connect experience with design, only experience designers do.
“UX practitioners have known for years what a lynchpin experience design is in the success and proliferation of a product or service, and the business world seems to be taking giant steps that affirm the importance of experience.”