Enterprises, the new hunting grounds for experience design.
“The problem today is that this bastion of the Industrial Revolution remains as businesses try to mobilize their human capital for the content demands of an always connected marketplace. Further complicating matters, workforce downsizing and the flattening of corporate hierarchies in the mid 1990’s continues to cripple many organizations in their ability to deliver the content needed to be successful in the Information Age.”
(Kris Mausser a.k.a. @krismausser ~ Follow the UX leader)
Disclosure: I work at Informaat (The Netherlands).
“Digital strategy touches every fiber of your operation. We firmly believe that it takes a systematic approach that’s woven into your organizational fabric to deliver compelling customer experiences – an approach comprising a recurring cycle of ideation, design, development and evaluation (…) The Design Factory is a methodical, structured design capability that comprises people, processes and tools. It infuses your organization with the creativity, agility and efficiency to successfully execute your digital strategy – from conceiving innovative solutions through to using robust and scalable approaches for design and specification.”
(About Informaat, experience design)
And a mess it is.
Or, Why I Didn’t Get to See Many Palms in Palm Springs – “Content is innovation; Content everywhere raises new questions for credibility and ethics; We’re in this content mess together – and we’ll fix it together.”
(Colleen Jones a.k.a. @leenjones ~ Content Science)
ROI (‘return-on-investment’) is this weird bean counter concept addressing the question what do you buy, in atoms or in bits.
“The idea that content contributes to the bottom line is no longer a novel idea. I can’t really blame management for their skepticism; after all, what has been rather thin in public discourse about the benefits of content is the actual ROI.”
(Intentional Design Inc.)
“Contents is a digital magazine devoted to content strategy, online publishing, and new-school editorial work. We publish each issue gradually, over several weeks. Each issue explores a central theme; each piece offers a different angle. We’re glad you’re here.”
(About Contents Magazine a.k.a. @Contents)
A nice practice case with a few exceptions to the rule.
“There are two explanations for the endemic publishing paralysis. Either no one has made a good CMS yet – perhaps putting words and pictures on pages is the limit of our engineering capacities – or the CMS is a broken concept.”
(Erik Hinton ~ TPM)
“Creating a world class BBC Online depends on teams from diverse backgrounds working together, and this demands clear and consistent terminology, processes, and governance structures across all products in the BBC Online portfolio. The Product Lifecycle Management provides a framework for collaboration between technical and editorial disciplines.” (BBC
“One of the things that stands out for me in any consideration of ‘content strategy’ is that it is centered upon the business goals of the organization. It sounds almost painfully obvious but grim reality shows us that it is not as obvious as it sounds. A content strategy should bring to the fore the idea that the content must be expressly designed and developed so as to address specific business objectives. This content must also, it follows, be designed to work with and leverage the tools that are being used, such as the search technology that a customer or prospect is most likely to call upon when looking for an answer. (…) the content strategist must take on board a raft of considerations and then chart an efficient and effective path of content investment.” (Joe Gollner
~ The Fractal Enterprise
“(…) is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. It’s content that helps you and your customers get the job done. It’s content that works for you and it’s limited only by your imagination.” (Ann Rockley
~ The Content Wrangler
“One of the challenges facing anyone considering a content strategy, whether on the scale of a single web offering or a global enterprise, is sustainability. It is only with intelligent content that it becomes possible to talk about a sustainable enterprise content strategy. Automation can be used to minimize the time, effort and money needed to apply a good content strategy. However, automation doesn’t just happen. Content must be consciously designed to support it. An intelligent content strategy establishes a coherent plan under which content will be designed, developed and deployed so as to achieve maximum benefit to the customer and the organization while minimizing the cost to the organization.” (Ann Rockley and Joe Gollner ~ ASIS&T Bulletin Dec. 2010 Jan. 2011
“Designing and indeed front-end development for a website that will have content edited by non-technical users poses some problems over and above those you will encounter when developing a site where you have full control over the output mark-up. However, most clients these days want to be able to manage their own content, so most designers will find that some, if not all, of their designs end up as templates in some kind of CMS.” (Rachel Andrew
~ Smashing Magazine
“The rise of content strategy is dealing the content management industry a huge kick up the backside. In the web’s Wild West era, the CMS was run by the IT department—or sometimes a lone webmaster who knew HTML—so CMS choices were based on features, price, and cultural fit, rather than web or content strategy. It was the classic IT drill: selection committees, feature matrices, and business lunches with men wearing neckties.” (Jonathan Kahn
~ A List Apart
“(…) most of today’s intranets primarily consist of pre-produced information resources which are intended to serve information needs which can be anticipated in advance. They aim to serve people who perform predefined and repeatable tasks. These intranets are push platforms. As such they might work well for repeatable routine work where the information needs can be defined in advanced, but they are quite dysfunctional for knowledge work. It’s not a coincidence that many knowledge workers find it much easier to find information on the web than in their internal systems and that the intranet plays a marginal role in their daily work.” (Oscar Berg ~ The Content Economy
) | courtesy of @everbass
“For a long time, content was typically left for last and given so little thought. I’m happy to say that the situation is changing. Content and content strategy are hot topics now (…) Content strategy means thinking strategically about your content. It means planning the content, coordinating content over the entire web site, and managing content over time.” – (Louis Rosenfeld – Rosenfeld Media
“The school of content management brought us such developments as portals, customization, personalization, and distributed publishing. These management-free, technology-driven solutions have led to public websites and intranets teeming with poor quality, badly organized, out-of-date content.” – (Gerry McGovern
“I’d say that one of the biggest, hairiest questions I’m getting asked (ed. on content strategy) is how to plan for and govern user-generated content.” – (Louis Rosenfeld – Rosenfeld Media
“In this Manifesto, Contentology is a coined word that, in its strictest etymology, could mean ‘the science of content’ or ‘the study of content’. The word ‘Contentology’ is supposed to make people stop and think for a moment, and if it sounds absurd, then we have to ask ourselves why it sounds absurd.” – (Garth A. Buchholz – Digital Practices
Bob Boiko (author of the ‘Content Management Bible’) published various white papers and presentations on Content Management, XML, and Information Architecture. (Metatorial Services
Keynote by Ted Nelson – “Content Management is not just a corporate issue. Authors and families, as well as companies small and immense, have the same problem on one scale or another. Here is the problem: The curation and presentation of media, even as the media change. Whether the media are family pictures and family trees, or fleets of brochures and web pages, they need to be saved, shown and repeatedly edited. And not only long-term media assets, but day-by-day communications and presentations and changes, may need to be tracked and managed.” (cmf2006
“Over the years, Avenue A | Razorfish has designed and built enterprise wide intranets for industry leading companies across the United States. In defining the strategy, designing the user experience and building these solutions leveraging enterprise strength software packages, Avenue A|Razorfish has been able to observe not only how enterprise intranets are being implemented and used but also how they are maturing over time. These insights have been encapsulated into a proprietary framework, that shows how, why and with what business benefits intranets grow over of time. The Intranet Maturity Framework, which is described in this report, summarizes best practices along the dimensions of intranet sponsorship, governance, user needs, experience design, technology implementation, training, adoption, and ROI metrics.” (Avenue A | Razorfish Enterprise Solutions