All posts about
Augmented reality

Tying in Augmented Reality and Virtual Reality to your brand’s digital presence

All technology gets a business application, one way or another.

“Although we are now relatively more familiar with augmented reality (AR) and virtual reality (VR), it is still quite a challenge to understand how to design effective brand experiences with them. You don’t want to invest in technology for it only to be a gimmick that does not significantly bolster your branding activities. And yet, there is the pressure to not get left behind while everyone else seems to be using cutting edge technology. Most major brands today—The New York Times and Mercedes, as two examples—have used augmented reality and virtual reality experiences to engage customers. How can your brand leverage AR/VR for best results?”

Babar Suleman a.k.a. /babarsuleman | @B_Su ~ Boxes and Arrows

The UX of AR: Toward a human-centered definition of Augmented Reality

Augmentation of the mind, not of ‘reality’.

“The challenge with tech-oriented definitions is that they tend to keep the tech at the heart of the matter and neglect the people, or end users. As a result, applications are driven by what kind of technology is available for an AR-enhanced project, rather than being driven by the type of human experiences we want to create through augmentation. To resolve this, we need to bring user experience more prominently into the AR conversation.”

Kieran Evans a.k.a. @kieranevans1 and Jes A. Koepfler a.k.a. @jeskak ~ UXPA Magazine