Embedding UX capabilities in the enterprise is a major challenge for the field.
“The biggest barrier I’ve seen to using UX in a firm is often simple lack of knowledge of what UX can deliver. (…) An integrated internal UX team is critical to organizational success, and the stakes are higher in larger enterprises. An internal practice that builds lasting relationships, provides thought leadership, and acts as trusted advisors provides long-lasting value to the firm. As the digital space becomes increasingly human-centric, and organizations evolve offerings around consumer need, the internal user experience agency plays a significant part in delivering both short term wins as well as long term success.”