Bill Moggridge: Prototyping Services With Storytelling

“The storytelling supports the exploration of the service idea. Through the use of simple workds, the teller will illustrate the solution as it is a story. This allows the communication of the idea inside a group but also the preparation of the first sketches for the storyboard. The storytelling leaves some blanks to be fill in by the suggestions of other stakeholders and users.” (think + design + change)

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