“Since Apple’s introduction of the iPhone, it seems like everyone is excited at the possibility of implementing a touch screen, and why not? There are a lot of benefits to touch-screen interfaces: Extreme flexibility in visual and interaction design allows products and applications to be tailored for specific needs and audiences to target markets; less reliance on hardware controls means significant savings in mechanical cost; larger screens allow more opportunities for richness in states and animations; greater flexibility also means the possibility to reduce waste in the creation of longer-lasting devices with upgradable OS’s and software.” (Michael Voege – Cooper Journal)