Being an Experience-led organization

“We’ve heard it before: we should focus on designing for an experience; experiences are fundamentally different design challenges to a product or services; experiences are designed from the outside in. We’re also told that we can apply this experience-centric perspective to tackle problems beyond the design of a product or piece of software. But we don’t often see examples of these ideas being put into practice.” (Steve Baty – Johnny Holland Magazine)

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