Are SEO practitioners the digital equivalent of bankers?

“When I think about the banking industry, I’m reminded of the world of Search Engine Marketing. They too are trying to find weaknesses in a set of rules designed to level the playing field, in order to create a competitive advantage for their clients. It’s just that rather than these rules being laid down by central government, they have been developed in the labs at Google.” (Andy Budd ~ Blogography)

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