Acronyms never live long.
“User experience is a huge buzzword these days. Although seemingly self-explanatory, some companies aren’t getting the point—they’re still overlooking behavioral experience in lieu of look and feel. Many of the ads I saw reserved their most specific and vivid language for the visual design end of things. It left me scratching my head and wondering if only the most sophisticated—and largest—companies truly wanted UX and had the budget to support it. Are other companies just paying lip service to the current buzz by hiring visual designers and labelling them UX?”