May 13, 2004

Brand Experience and Technical Communication: Expand Your Horizons

Half-day workshop with Dirk Knemeyer (May 13, 2004 - Baltimore, MD, USA)
"Traditionally the domain of marketers and designers, brand experience is the essential communication challenge of the next twenty years. Leading companies understand that their success is based on creating successful experiences that move everyone related to their organization: customers, employees, prospects, partners, and the public at large. However, successfully creating and maintaining those experiences is a complicated strategic challenge. That is where technical communicators come in. Many disciplines are critically involved in creating a successful brand experience, technical communication prominent among them. We must understand not only brand experience, but also the different disciplines adjacent to our own in order to successfully build rich brand experiences. And for those interested in being involved at a strategic business level, only the very best practitioners from the many disciplines that create brand experiences will have the opportunity to ascend and participate."

Start date: May 13, 2004 03:49 PM

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