December 3, 2013
Credibility is still the element which defines its quality.
"Personas are essential when you are working on a project and don't know the target audience very well. (...) Creating a model of your target audience may help you and your stakeholders feel significantly more empathy for those people."
(Barnabas Nagy ~ Boxes and Arrows)
Posted by PJB at December 3, 2013 9:59 AM | Classification: Personas