December 2, 2013
Creativity is connecting two existing things in a new way. I would connect it to Glushko's TAO.
"We see this Linnean mentality often deployed all over our information spaces, and its consequences still produce scaffoldings that simply expose internal structures, be those the enterprise's, the organization's, or the university's, with no concern for actual usefulness. The move towards cross-channel experiences is turning this into an even more complex scenario, where the different nature of the channels themselves (staff at a store, a mobile phone, a kiosk, signage) introduces one additional dimension to an already layered problem space."