April 2, 2013
User (experience) research, design research, usability research, market research: A changing, interconnected world
Whatever it takes to feed your understanding of people, as consumers, users or patients.
"When I was in a management role at Yahoo!, we discovered that market researchers were encountering some of the same obstacles as our UX researchers - obstacles to being appropriately involved upstream in the process to have a more strategic impact on the company. So UX research began to partner with market research in an effort to attain that involvement."
Posted by PJB at April 2, 2013 12:06 PM | Classification: Design research