March 21, 2013
Getting the human dimension into the design of services.
"After decades of research on service innovation, it is still a very complicated and - sometimes - deceptive subject. Both concepts of service and innovation entails dramatic debates among academics and practitioners. Dealing with the challenge of harnessing both at the same time, be it in a research study or in a shop floor, is daunting."
Posted by PJB at March 21, 2013 10:54 AM | Classification: Service design