March 25, 2013
The journey is the story, actually. With users (a.k.a. people) as the personae.
"I'm fascinated with the concept of applying storytelling principles to the processes of product development to create great user experiences. Of recent interest is the similarity between making a film and creating a digital product or service."
Posted by PJB at March 25, 2013 4:02 PM | Classification: User experience