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February 7, 2013

What to expect from a content strategy process

Testimonial for content strategy, the Canadian way.

"Content strategy is the most important part of your project. It is where you plan what to put into the website, trade publication, brochure, catalog, fifty foot outdoor advertisement, or whatever. Some companies do content strategy intuitively, but most need a lot of help. Enter the content strategist."

(Darcy Hastings a.k.a. @bioagency ~ BIO digital)

Posted by PJB at February 7, 2013 2:40 PM | Classification: Content strategy