February 13, 2013

Content strategy: Separating content from information

A kind of new style DIKW and DTDT thinking with "(...) describes what content really is."

"Content is a piece of information we want to share with our audience. We create content by turning a piece of information into a type that our audience is familiar with. Then we distribute that content on the channels where we think our target audiences spend their time."

(Ahava Leibtag a.k.a. @ahaval)

Posted by PJB at February 13, 2013 10:28 AM | Classification: Content strategy - Information design